![]() This could all lead to a steep rise in titles that seek to challenge and entertain both parents and children together – a sort of Pixar effect. Everyone may be on different devices (each household now has an average of 8.4 digital gadgets according to Nickelodeon’s figures, drawn from its own surveys as well as Ofcom figures), but they’re closer than they’ve been for years. Through a recent survey of UK families, the channel found that 75% of parents they surveyed now play video games with their children, and that children aged 10 or under take most of their gaming recommendations from their parents.Īt the same time, families are spending more time together in the living room, with a reduction in the number of children with TVs in their rooms. ![]() ![]() ![]() During her talk about the gaming habits of modern teenagers, Alison York, research director at Nickelodeon, talked about how we’re now seeing the first generation of parents who grew up playing games themselves and are passing that passion and knowledge on to their children. ![]()
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