The first place to see your SEO ranking positions is to use Google Analytics and Google Search Console. How to check your keyword rankings quickly? But if you have hundreds or even thousands of keywords to check? The solution here is to run an SEO rank tracker to check your rankings in a depersonalized way. So, how do you know your real keyword ranking in Google? A quick way is to check your keyword positions manually in a browser in an Incognito/Private mode, using a VPN, to be sure. That’s why rankings on desktop and mobile devices can be different. Moreover, in the rankings of physical entities, Google triggers the Local Three Pack, showing the Google Maps locations, addresses, and even reviews about the searched entity.įor mobile devices, Google produces a different layout of the SERP, triggers different SERP features, and even measures the page performance differently (there is even a separate Mobilebot for that). Needless to say, the same query in English may bring totally different results in the US and the UK. These are geographic location and user devices. There are other factors, however, that are more important to getting accurate SEO ranking results. On a larger scale, individual personalization doesn't impact rankings drastically. Even for two people in the same room, the search engine result page (SERP) for the same query might look slightly different because one of them has often visited some specific website relevant to the query. Search engines personalize search results based on what they know about the searcher, e.g., their previous searches and browsing history from cookies. However, to get an unbiased overview of your site's SEO ranking, you need to set up its rank tracking correctly.įirst and foremost, be aware of personalization. Tracking organic rankings helps website owners figure out how well their SEO efforts translate into organic traffic and conversions. Track your SEO efforts alongside ranking progress Research more keywords and get your traffic growing Identify and improve keywords with the most SEO potential Check keyword performance by changes in traffic Manage keywords efficiently by groups and landing pages Track local rankings for specific geolocations Track SEO ranks in alternative search engines like Yahoo, Bing, etc Track mobile and desktop rankings separately
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